The sales force is the greatest driver of revenues in today’s marketplace. Determining the size and structure of such an important part of your business requires extensive experience and knowledge of sales processes. Our team has created new and re-worked existing sales force alignments across nearly every therapeutic area. The alignment puzzle must be solved not looking at yesterday’s product mix; indeed we analyze today’s products and the products expected in the next few years. We help our clients determine:
- How should geography boundaries be defined to best maximize ROI
- How should the sales force be structured to best maximize managerial coverage and increase sales
- Should territories be added/removed and where would those changes provide the best return
Of course defining geography boundaries is just the beginning, optimizing each territory given call constrains is the next step.