Long term plans look 3-5 years into the future for advanced preparation for product launches and losses.  The long term plan is a critical step and requires advanced analytical models to appropriately prepare for the future. 

PHARMAnalysts begins this process by measuring the promotion response for each product in the portfolio, in order to determine future promotion ROI.  This process is vetted through each brand team and sales operations before commencing to the next phase. 

Ultimately each product’s promotion response (including appropriate proxies for launch products) is used in determining the long term plan.  This massive optimization problem is calculated across numerous different scenarios to determine the best decision for optimal ROI.  Our advanced analytical models – through the cooperation with a leading research university – efficiently determine a series of viable solutions.  Ultimately, our team works with sales operations and senior management to determine the best long term plan for the future status of the company.