Measuring the performance of field sales personnel – the majority of which do not have direct managerial contact – is paramount to successful decision making.  Our team has extensive experience in standard report generation for effective measurement of sales personnel in PCP, Specialty, Managed Care, and even international sales teams. 

In addition to performance reporting for the sales force, our team analyses marketing programs for effectiveness.  Through correlative measurement of sales trends for test and control groups within the marketing program, we are able to empirically measure any noticeable effect for large scale marketing programs. 

Through the use of efficient analytical processes and extensive experience in pharmaceutical data management, PHARMAnalysts is able to create practical measurements and recommendation about the effectiveness of marketing programs.